Positioning
Define your audience, value and meaningful differences from alternatives.
BABYLON / SERVICES
Brand strategy and communication
Make your value clear, and your voice consistent.
Discuss this service ↗01 / WHO IT’S FOR
Start with the need.
For teams building a brand, reviewing their positioning or seeking a consistent voice across channels.
02 / SCOPE
What we work on.
Messaging and voice
Establish a main message, supporting points and tone, with examples for website and social use.
Creative direction
Set a direction for visuals and content. Logo, campaign and other design production are scoped to your needs.
03 / OUR PROCESS
Together, step by step.
Listen
Understand the story, goals and reasons customers choose the brand.
Clarify
Create a clear promise and messaging hierarchy.
Apply
Plan consistent use across the selected touchpoints.
04 / RELATED REFERENCES
Brands we work with.
05 / QUESTIONS
Before we begin.
Is this just logo design?
Brand strategy defines who you serve and how you communicate value. A logo or visual identity can express those decisions.
Must we replace our identity?
No. We first review what works. The need may be clearer messaging or more consistent communication.
What are the deliverables?
Depending on scope: a positioning summary, messaging framework, voice and example creative directions. We specify deliverables in the proposal.
Other ways we can help
Digital marketing consulting ↗Web design and development ↗Social media and content management ↗START WITH A CONVERSATION
Let’s find your next step.
Tell us your goals, starting point and questions. We’ll define a suitable scope together.